Sunday, January 31, 2010

Advertising, football and controversy: CBS's gray area.

I have a friend here in Lawrence, Scott Winer, who has an interesting perspective on the recent decision by CBS to not broadcast a commercial about a gay dating website during the Superbowl (<--do I have to pay for that?!) Definitely something you should check out.

As a graduate from KU's William Allen White School of Journalism, this is such an interesting situation. Ethically, socially and media-related.
The Superbowl is such a huge advertising phenomenon and every year the cost of a 30-second commercial and banned commercials is news-worthy. Thirty-seconds of air time for, usually, America's most prominent brands. Is Coke really going to convince us to drink more Coke? Especially if Pepsi doesn't advertise? Ironically, the fact that Pepsi IS NOT advertising is news. Especially since they are planning on donating the money. Basically, it's a big deal.

Specifically in this year's situation, it comes down to ethics. Going into Journalism, I always had the idea that you do/write about what is right. But after my Ethics class, I was definitely more aware of the gray areas in journalism; both in the areas of marketing/pr and reporting. Is CBS doing acting on what's "right" (whatever that is) or are they sticking to their policies that they've recently changed? Is it one in the same? I don't know as much as I could about the situation, so I don't know.

But what's "right" for the American people to view (because something like 83% of the U.S. watches the Superbowl - it's an incredibly American thing to be a part of) CBS, or whichever network broadcasts the game, gets to determine what's appropriate. Usually, the biggest offender is GoDaddy.com. It's gotten to the point, I believe, that they make commercials with the sole purpose of being rejected, getting attention to their commercials online anyway, without having to pay the cost of the Superbowl commercials.

So, I am not really sure what the right answer is. But it certainly is an interesting question.

Thursday, January 28, 2010

"the risk that I'm takin' "

This song came out last year but I heard it this morning for the first time in awhile and I remembered how amazing it was. It's simply, a breathtaking, beautiful song. And the video is refreshingly sweet. And, of course, Beyonce is gorgeous.

Wednesday, January 27, 2010

Rules

A couple years ago, I discovered my aunt had kept a list of "rules" my cousins and I had made when we were kids playing together at a family gathering. She ended up shrinking the list, making copies, laminating and making magnets from it; because really, what more basic rules do you need for life than the ones you create when you are 8 years old? So, I give you: The Rules.



Thoughts:

This one I keep on my desk at work. My aunt's boyfriend actually keeps copies of the list at meetings he goes to for his company. A fun and cute aspect to any business meeting, but also a reminder to "play nice". An important thing even as a grown-up.

I was 8-years old and while I did go on, at the tender age of 11, to win the 5th grade spelling bee at my elementary school (it was BIG time!) I didn't know SPITTING had two 't's. But I still think no SPITING is just as important of a rule. 2 rules in 1. Genius.

Despite this list being created in approximately 1993, I pretty much know why each rule made the list.
#1, #2 and #4 were because there were boy cousins. And any boy under the age of 10 (well, any age really) needs to learn to keep their hands to themselves.
#3 probably came from my sister who, at the age of 5, needed to know everything, much like myself. But we kept secrets from her because SHE didn't know how to keep a secret.
#5 was probably also from my sister who thought I was a big meanie and always got her into trouble (I was only able to avoid trouble myself because I spoke softly while my sister yelled for the whole house to hear - so she attracted the punishment. Not my fault I was a clever fighter!)
#6 was definitely from me because I was (still am?) completely insecure and worried no one liked me. Even my cousins. I like, well LOVE my cousins and am still somewhat close to them today. So them including me was important.
#7 Our parents raised us (somewhat) well so we were (sometimes still are) responsible children. And responsible children shared their toys (or video game controllers).
#8 It lasted until my sister was 18 (and I was 21) but she and I argued more than any other children my parents knew. We were good kids, but we could infuriate each other more than any other individual on this planet. We still can, we've just learned how not to. Most of the time. So I'm pretty sure our cousins added this to the list to keep us in line. Because if it was a kid rule, it was gold.



Tuesday, January 26, 2010

this abyss

A just read this Le Love post and the title stopped my breath. I just recently wrote an email (yeah, I'm a wimp and put it in an email) that included the words: "worth fighting for". Quite a bit of feeling I don't normally share went into that email and, thankfully, I still don't regret it. Maybe because it wasn't totally rejected, but it certainly didn't move us forward, either. The (what seems to me GIANT) step backward was still there. There's this abyss between us and while we have to figure out our own lives, in these difference places, we're also eyeing the abyss, trying to see if one of us can make the leap across.

/depending on how this whole thing goes, this post may one day disappear. But I hope it doesn't.

Piece of Me

1. "You can do anything. But you can't do everything." - David Allen (found via sunshine and wine)
It drives me crazy not to be caught up on what's in my Google Reader but I keep adding so many blogs to it (you people are hilarious!) there are usually at least 400 unread items. Sometimes, like when my laptop stops working, it reads 1,000+ and I can hardly handle the stress. I have the same problem with work and personal email. I will read it and deal with it later (or forget it exists).

2. "I watch you spin around in the highest heels / You are the best one, of the best ones -Dashboard Confessional
Delicious is my new favorite tool. I use it to bookmark lyrics of amazing new songs that catch my interest on my Pandora Ray LaMontagne station, recipes, or laugh-out-loud-and-your-coworkers-probably-think-your-crazy blog entries by fun new bloggers you've found (like Marie Antoinette).

3. "Please forgive me if I act a little strange / feels like lightning running through my veins" - David Gray
I hate not having a solution. Especially when it involves other people. But right now, we're at a stand still. And my heart is aching because of it. I can't let go but it's not happening right now. I hate the phrase "wait and see" but I guess we'll have to.

Monday, January 11, 2010

What Matters Now

I will straight up admit I got this excerpt from lauren nicole love. Thanks to her for finding amazing things :)

An excerpt from Elizabeth Gilbert's book
What Matters Now (a free eBook here)

We are the strivingest people who have ever lived. We are ambitious, time-starved, competitive, distracted. We move at full velocity, yet constantly fear we are not doing enough. Though we live longer than any humans before us, our lives feel shorter, restless, breathless...

Dear ones, EASE UP. Pump the brakes. Take a step back. Seriously. Take two steps back. Turn off all your electronics and surrender over all your aspirations and do absolutely nothing for a spell. I know, I know – we all need to save the world. But trust me: The world will still need saving tomorrow. In the meantime, you’re going to have a stroke soon (or cause a stroke in somebody else) if you don’t calm the hell down.

So go take a walk. Or don’t. Consider actually exhaling. Find a body of water and float. Hit a tennis ball against a wall. Tell your colleagues that you’re off meditating (people take meditation seriously, so you’ll be absolved from guilt) and then actually, secretly, nap.

My radical suggestion? Cease participation, if only for one day this year – if only to make sure that we don’t lose forever the rare and vanishing human talent of appreciating ease.